Custom fields

A powerful way to enrich responses with data that is relevant to your business.

  custom_fields: {
    user_id: 42,
    email: "customer@example.com"

Attach custom data

You can attach any data to a feedback response that a customer sends in.


User ID (most used)

Email address

Page or content ID

User property, like is_vip or LTV

Feature name (useful for feature testing)

Discover insights

All custom data will be visible in the dashboard. Directly link feedback to your customers so you can follow up to say thank you or turn a negative experience into a positive one.

Customer feedback response with custom fields

Build automation using webhooks

Custom fields are included in webhooks so you can build flows like this:

High value customer sends negative feedback take action (email, alert, send to colleague etc)

  "event": "survey.response.submitted",
  "survey": {
    "id": "d11d6a48-016c-406d-ae31-f8n296c5facf",
    "dashboard_url": "https://freddyfeedback.com/dashboard/survey/...",
    "title": "FAQ feedback",
    "score_min": 1,
    "score_max": 5
  "response": {
    "score": 1,
    "comment": "I can not update my billing information"
  "response_meta": {
    "url": "https://example.com/faq"
  "custom_fields": {
    "user_id": 42,
    "email": "customer@example.com"

  "is_preview": false,
  "timestamp": 1596704505
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