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Examples

How our customers turn feedback into better products

It's all about what, when and where. Check out these examples of what works well in collecting and processing customer feedback.

Get feedback on

Your user dashboard

What

Get a constant insight into where visitors and customers are happy and get stuck.

When and where

The feedback label is displayed on every page, so visitors can always give feedback no matter what page they're on.

Insights

In the dashboard you can see which URL each response came from and apply filters to quickly see where you're doing well and where you need improvements.

Pro Tip

Use custom fields to pass the user ID and/or email address so you can easily respond to your customer's feedback.

Question examples
"What do you think about ...?"
"How is your experience today?"

How PingPing uses always-on feedback collection in their dashboard

Get feedback on

Your onboarding experience

What

Understand and improve your onboarding experience. Given a user just decided to use your product, they're really engaged to give you feedback.

Where and when

Pop open the widget when a user lands in the dashboard, or display it inline.

Insights

Delight your newly subscribed users by reaching out to them when they give you feedback. Positive or negative, they'll be delighted to hear from you.

Question example
"How was your onboarding experience?"
Make sure to use a follow-up question like "What can we improve?"

Freddy Feedback onboarding feedback example - 5 star survey

A 5 star score for collecting onboarding feedback

Get feedback on

Documentation, FAQs, blog posts

What

Get feedback on content: anything that has an 'article like' setup.

When and where

Put the widget inline at the bottom of your content and get insights into what content is appreciated and what needs to be improved.

Insights

In the dashboard you can see which URL each response came from and apply filters to easily zoom in on specific docs, articles, posts etc.

Question examples
"Was this article helpful?"
"Did this FAQ answer your question?"
"Did you like this blog post?"

AppSignal uses the inline widget to collect feedback on their e-learning material

Wes Oudshoorn

Co-founder and Product Lead

Freddy Feedback Customer • AppSignal AppSignal

"We implemented Freddy Feedback on our documentation pages. We now receive a weekly email with feedback about things that are unclear and need improvement. Before Freddy Feedback, we were not getting any feedback at all from our visitors. It was easy to implement and support was really helpful. 10/10 would recommend!"

Build better products based on customer feedback

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Get feedback on

Features

What

Go granular by getting feedback on the feature level. From existing to new features, you'll always know what customers like, what's working and where you need to improve.

Where and when

This will work well in a logged in environment like a dashboard.

Insights

Get feedback from users zoomed in on the feature level. Use them constantly to create an iterative design and development process.

Question examples
"How easy was it to find / do ...?" - results in a Customer Effort Score (CES)
"Did you like X?" - results in a Customer Satisfaction Score (CSAT)

Freddy Feedback user actions feedback example

Collecting feedback on a specific feature

Get feedback on

Products in your webshop

What

You probably know this from your own experience: you're looking at a product on a webshop and have questions. Is it available in a different color? What's the shipping time? What are the specs?

When and where

Give your customers the option to let you know if they've found what they were looking for and improve your product pages.

Question examples
"Did you find what you were looking for?"
"Anything you're missing?"
"Are you happy with this product page?" - results in a Customer Satisfaction Score (CSAT)

Freddy Feedback user actions feedback example

Collecting feedback on a product page

Build better products based on customer feedback

Get started for free

30 day free trial • No credit card required